After a decade, and with what appeared to be a healthy subscription base, National Geographic Adventure is ceasing regular publication.
The travel and adventure magazine was popular among outdoor enthusiasts, but advertising had declined to an unacceptable level. With a weak advertising market and strong online competition, this is clearly a rough time for print media.
Looks like National Geographic tried to sell the magazine, but ran into branding issues:
Potential buyers were not interested in just buying a magazine called “Adventure,” he said.
“Much of the value is tied up in the brand. I think that was very difficult to do,” Mr. Griffin said.
I wasn’t a regular reader but I always enjoyed their ‘special’ editions, like the Adventurer of the Year issue, which recently acknowledged Operation Denali and Dean Potter’s freeBASE climbs. So I am glad to see that they still plan on releasing these issues twice a year.