Bike helmets are goofy looking. Well, at least on most of us. I know that when I strap one to the top of my head, it ends up looking like I got my head stuck in a bowl. Not very flattering.
This can be a problem when trying to promote bike riding to the next generation of cyclists. Looking cool can sometimes trump being safe. So the city of New York commissioned a design and branding firm to come up with a helmet that will appeal to the hip, urban sensibilities of some of its riders.
Kinda looks like something you’d expect to see in a Talking Heads video, doesn’t it? Well, David Byrne (the lead singer of the Talking Heads) is one of the most famous bicycle activists in New York City, and has been active in promoting the project.
The design allows its owner to customize and personalize the outer cover reducing the bicycle helmet “dork factor” significantly. The helmet is designed with every rider, every season, and a greener environment in mind.
Well, I’m not entirely sure how much of the “dork factor” it really reduces – but then again, I’m not really their target audience here. So I think I’ll keep taking my chances with the head stuck in a bowl look for now.
Regardless, I think this is a worthy effort and if someone can figure out how to make a cool looking bike helmet for a 30 something who is not hip and urban, I’d be all over that.
Or maybe I just need to start wearing a Hairmet, like JD in Scrubs.